Pragmatic 1: Faraday's Cage

25 November, 2013

CURRENT

In Pragmatic’s first episode, John and Ben explore the evolution of the iPhone’s hardware from the original model to today. Looking at mechanical design tradeoffs and improvements in wireless John presents a realistic reading of the iPhone myth.
Transcript available
This is pragmatic weekly discussion shall contravene the practical application of technology exploring the real-world trade-offs we look at how greed ideas transformed into products and services the content relies nothing is as simple as it seems and Ben Alexander McCall hostess John Geagea John was our what's up his arm this is episode one of pragmatic so am very excited in wanting to do the show for quite some time and arm let's come together so I guess I want to start with our first topic and that that's about the iPhone but the iPhone hardware semiotics really discussed as much as is perhaps it could or should be an eyesore start out by asking you which are which iPhones you personally owned arm may fit the first O'Connor gut was there in a form for I was in the lead after I had earlier a blackberry Q which was a stellar piece of technology that I purchased because AT&T had terrible reception in the public public celadon when the email and that bad decision just spiralled for a number of years before I finally got that what I got together for about that mixing public two months for the fluorescent email and did a trade to the swap being in hand soap for four hours and then out another five over the five okay so when you got the fall did you go in Verizon with the city my final just go AT&T I had a Sprint phone actually is our spread which is set in your city it boat terribly slow at the time and still pretty bad fair enough so do you do you keep your iPhones when you're finished with them or do you tend to form off palm off to other family members or sell them or did it keep for posterity arm while actively that the trade-ins what came in and tried to play the carriers against each other's soul sometimes I drew the member actually a J8 do still have a E4 asset on how my original one which which I'm really sad about because I felt a great emotional attachment to that phone and data and felt bad that the moment after a treated and which is sillier gas boat barriers but on you so I like to get Michaela to get my gear and the yellow packrat habit interesting as interesting should say that because my my background now the iPhone hardware is that there was available in Australia but I have my brother-in-law was on holidays over in Las Vegas at the time and I asked a favour if he could grab me a an iPhone are to G the original and bring it back with them I realise that jailbreak it not been studying up all the jailbreaking methods so that I could jailbreak it and unlock it and use it here in Australia because he didn't do that it would only work on on AT&T so are I did that and use that my phone for nearly 2 years and then I bought a 3GS and then I my wife bought a an iPhone for GSM model and then I bought myself a 4S and recently I just got myself a fibrous so I've had most of the iterations of the hardware designers were reasons that I want to talk about this is my experiences using these funds for a long period of time but I also want to talk a lot about because my my background is in is in radio in particular I find the way that Apple may be designed trade-offs to be quite interesting as as the designers evolved so are I think we might start with you at the beginning so the iPhone listening to you exactly the iPhone really was much unlike anything else that I'd I'd ever seen them I will be fine may well have been phones out there that had a metal back with the of a large glass screen I'm reasonably sure that there won't it was sort of someone can point out if I'm wrong but I'm reasonably sure it was unique in that respect so it it started out with 4/5 of the back was covered by aluminium and it was rounded at the sides and the top and there was our 1/5 of it or thereabouts at the bottom was a black plastic start cover and it had a chrome bezel ran outside and a glass screen and that that's that's that shape has so much stayed the same since the beginning it's gone slightly taller course but since then but is it with the five essentially that sort of design stay the same but what's interesting is when you start to look at how Apple has evolved that and I think that one of the issues that they had with the original iPhone was the transition between the aluminium back and the plastic at the bottom is very how should I say very pronounced to run your finger across it and once you start doing it you find yourself always doing a site that I found and is apparently it was one of things that if Apple had their way I'm convinced that they would have an all steel back but you can't do that the problem was that is because you've got screen on the front this and shielding you said we have to have on the phone interview inside and if you have an all metal back then there is no antenna is no way for your intended to actually get out so if that bottom was was it that back was entirely a minium then the phone wouldn't would get very little reception if we have some very very little in somewhat so that's why I go on my iPad many a have the LTE arch and that's why there's the plastic thing on the rate absolutely so the bottom line yet with radio it comes down to the idea of a Faraday cage which is something that Mr Faraday Michael Faraday figured out whereby if you actually kill off radio signals electro magnetic wave if you kill off the electric field than the magnetic field will not propagate any significant distance you will have near field effects but it won't have any that the radio wave Ian wave itself will not propagate and hence will if you for example put some as is a movie and idea me was that Will Smith Annette and Gene Hackman it was some enemy estate and he had this room Gene Hackman this room while the room it was like literally a caged annual walk on occasion it was Mike and wire mesh all around antisatellite so it's completely cut off from the outside world and and he was essentially standing inside Faraday cage and if you put solid metal well it's the end of it as there is no holes is no way it's going to get out so we only signal getting out looking any signal any knocking reception and your antennas is not going to work so the attraction for a plastic bag phone is obvious and that is well it's plastic is transparent to elect to an electric field in a magnetic field therefore you're gonna get very good performance out of your antenna how Anaconda pushed them down that road when I had to have a part of the ice original iPhone had to be RF transparent had to be plastic so what they do that with the bottom and one of the trends that you see my guess getting out of myself will stick with that the city from is the bottom as is the bottom the best place to put that considering how people are using the funds and work and work hours are less interesting is an interesting point they put the bottom of the phone not for signal reception reasons they actually put it in therefore are rate radiation absorption reasons so one of the things that's phone mobile phones have to go through is our they are then given a star rating and the rating essentially is how much radio energy is absorbed by the tissue in the body in the head the hand that sort of thing different parts of the body and phones are rated and they either pass the guidelines or they don't the guidelines were brought about when there was great concern to people getting tumours from all the radio energy and you would hear stories about this on current affairs programs whereby someone has an MRI of their head and is a strikingly our mobile phone antenna shapes tumour in their head and anonymously whether or not that was true or not there was a perception that it was a problem and it's shown that the high amounts of RF radiation will damage living tissue so there is no question that there could be some harm their the issue is how much causes harm and that's what's debated so their attempt to regulate this was well let's get this away far away from the head as possible so as a logical place is the bottom of the phone because the earpieces of the top therefore the buyer makes the most sense so as the shields of the shielding on the screen that you're just mentioning it that you're presumably it is nothing that you're not having radiation shoots tree at about NUR in your brain narrators coming up the little plastic port and bouncing around yet that is not completely it's not a completely perfect shield so that's that's that's the point is that the screen itself is what will still at some radiation through it in itself will create radiation not not at cellular frequencies but it will still create radiation due due to all of that the current passing through everything in the screen that's also inevitable but in terms of the cellular signal you can get as much of the cellular signal through the screen as you are at the back so the idea is to keep it as far away from the head as possible and as far as the body is possible finally enough though that's usually where people hold their hand so why hold the phone now I try and I sort of holders are and how to scrub like a pincer grip a little bit with my thumb and my middle and index finger on the other side of phone in the centre of the phone as a whole up against my ear and I may be overthinking how I should hold my phone but certainly quite possible that that's what I'm doing but alas that's how I do it because I just don't like like as I know I know someone I know consciously where the antenna is on my, can put my hand on the antenna so that I don't go all the people don't think about it or don't realise it or both I guess so in any case in the original iPhone the Wi-Fi and Bluetooth antennas were combined as was the cellular rent while the seller antenna was that a separate strip well call the strip not really a strips, like strange hieroglyphic pattern arm of copper on our flexible circuit board underneath a black plastic the Wi-Fi and Bluetooth is on the same physical piece of flexible circuit board but as a separate antenna so the Bluetooth and the Wi-Fi share the same essentially the same piece of copper as an antenna which you can do are because essentially they operate on on different frequencies butts back at that point they were still using a Marvel Wi-Fi chip and a Cambridge blue core which was for the Bluetooth so essentially had two separate ships and when once you want to use and the other one didn't they would signal and try and avoid interference and so on so the original iPhone and in fact the yard the 3G had that same setup and that was the Wi-Fi was so there was added to 11 are BMG and nothing was Bluetooth 2.0 so all the antennas that were required I say all the memory to because the original iPhone had no GPS so that was essentially to antennas and they were very close together and I both hidden behind that black plastic strip at the bottom so that was the original iPhone and an 8 yard enticing are images and the individual notes there as we got there in there that it's is very unlike Malik and the rate then it just looks like is jagged edged piece of metal eggs ever trust in your link to it was done in the sinuses I put together a list of its predominantly arm it's predominantly a urinal work you are rate of yet it's okay what would basically arm in preparation I've been following the stuff for a long time I've also disassembled my original iPhone and 3GS and a few iPod touches so I I've busy inside myself but at the same time I absolutely love and Entech and what iFixit do of those outside I'm a big fan of an Entech but unfortunately they don't always drill down to the deepest possible level sometimes I have some of the reviews are fantastic and that way but more respite. At most energetic reviewers that is the review the teardown of the USB charger plugged yes is because most amazingly overrated that much detail going at cyber fly backs and a list of eight no idea existed in anyways and through actual will likely discuss it some point I shall get to it so I go just yet so bottom line is there's a lot of links in the show notes that I put in there for you all from iFixit and an Entech I didn't just go through and say you hesitate and his teardown eye I went to have a look at the ones that best illustrated because some of them are actually repair replacements for Wi-Fi GPS antennas and so on you much better view in that than the generic teardown of the specific parts that I'm talking about so that was the original iPhone 2G Cinelli moved forward to the 3G and the 3G had of course had all plastic back it still kept the crime basil and of course the screen everything nothing else change really in that respect it was just that the back was plastic and that gave them a lot more flexibility in some respects but oddly enough they didn't really need to do it because well the reality was that the antenna is still at the bottom and still of similar dimensions to that which was used on the 2G not they were different of course but essentially of a similar size so they could have had they wanted to stuck with the aluminium back but they didn't because I believe that they were concerned about two things the first one and as I said before I alluded to before was the transition between the materials to the transition between the aluminium the plastic was very obvious once you once you found and mine sort of mean it's a phone it gets dropped occasionally unfortunately it's that's reality and when it does happen sometimes you get a very minor buckle redeemed or it'll simply undulate slightly such that it doesn't sit flat and I think that would have irritated the hell out of them the second reason that I don't I don't think they liked it is our symmetry one of the things that Apple really big on its product symmetry if you look at it if you look at their products any draw a line down the middle they'd go to reasonably decent lengths to make sure that they are as symmetrical as they can be so when you look at an iPhone 5S for example any draw a line halfway down the heights well which I say a line across the short straw side of it top and the bottom they look essentially the same the difference of course okay fine the tops got the flash and that the camera on okay but other than that it's it's it's symmetrical you have the same ship size and the top and the bottom it's very symmetrical dislike of Ronnie's front symmetrical as well commence you apart from the course are subtle differences between the FaceTime camera and the slot for the head it earpiece and the home button but essentially it is symmetrical that sort of symmetry I think also bite them they they went on a plastic bag and that sold the symmetry problem but the problem than II have with that is that it became yet another plastic phone so there's all sorts of other you reasons why that's a good or a bad thing obviously the durability piece is one thing but it also made the phone feel less expensive I think it yard I hate to say cheaper it's it's it's a bit unambiguous members the right word that I don't like to say it because it wasn't a cheap phone and what it did was still amazing and therefore you expect that it would be a bit more classy or polished or expensive feeling and there were in your hand whereas you and I think that that the this steel sorry the aluminium back of the original iPhone still felt better but any case 3G had the curved occurs on the plastic around the edges felt very comfortable in your hand because it was it had a lump on the back so as to Lewis although it it would sit in the palm of your hand much more readily than iPhone two due to her flat back however at the same time you then put on the table and because you don't put your phone facedown on the table your protective screen you'll set it face up Wichman that are never satisfied on the table so that old will really you so that was a bit of a pain it was it was a pain on hard surfaces obviously on soft surfaces CO like a towel or a cushion or a bed or a pillow or something it didn't matter but when you're on a desk or a bench it was noticeable and annoying I always really Wake that the sides are a flat two on the on the floor and up our so I can to set the set the phone up and looks like our monolith out of 2001 or are considered sideways and have a little movie player is silly I can help in everything that because the useful feature absolutely so and I don't I'm not sure if they well I guess it's the who knows the future holds but you so I gave the 3G continued on with the Marvel Wi-Fi chipset and the same Bluetooth radio was a blue coup for blah blue core six I think it was in the in the 3G and in that case are its performance was exactly the same in that respect when they now moved to the 3GS are the 3GS are sorry arm behind one thing I think neglected to mention was the addition of GPS so in the 3G they are GPS and the GPS use the same antenna assembly essentially as as the Wi-Fi and Bluetooth so they all share the same antenna digging at and again you can get away that because GPS is is essentially a receiver and again it's a different set of frequency so you can filter out your frequencies either side is given a bit of copper to pick up the signals from satellites and then go through a process of filtering out the adjacent frequencies and decoding so that was not such a number that is not so surprising really a lot of people sort of sale where the GPS antenna was the Wi-Fi was a good event out of their essentially the same piece of metal but there the signals are essentially extracted by different different chips to the GPS chip that is Wi-Fi chip which the Marvel and there was the Bluetooth chip which was the lukewarm so that was why wasn't 3GS again bottom of the phone as I said the same position essentially as the iPhone 2G the original so 3GS in terms of its hardware it again it it didn't change really except for what was inside so same and Tanner's same everything except that they change the chip to move away from the Marvel chipset and the blue because I went to the broader comms they built broad common sense and brought township had done one advantage and that was that while it included the Bluetooth and the Wi-Fi in the one ship and there was also lower power than the other two so it was an all in one solution which is always better reducing chip count is always better so that point it got to our Bluetooth 2.1 that is promoted as starting at add to our a is a BMG for the Wi-Fi but still no N and still only 2.4 GHz Wi-Fi and edit the times of this would have banned 2009 yes so so so it sort some people rather complaining about that rate that time you people saying that wasn't so men because all the apples roused the time I had and I believe that were available so you I think sale is a rate that's right but went when they rectify that with the fall of course so I don't really have much to say about the 3GS because it essentially the same design as the 3G it had a different antenna in a slightly different design of the present report again because it was handling our sighting is an additional's are frequency band but essentially was the same, design it was our printed circuit board at the bottom of the phone and is no nothing new to report essentially so the GPS Wi-Fi Bluetooth all share the same antenna any differences are chipset behind so all the 3GS was arm you know from a hardware design point of view not much of a need of an iteration and I rate it was more of it was really about the outset that point rate that you something frustrated takeoff and think really that's when it became more of a mass-market device to absolutely does my perception of year you the rats wanted to cough that the iPhone 3G was very much a niche product I don't want to say a fan byproducts is not really true but it was an aspirational product perhaps right the 3G brought badly needed GPS in and reeled in a few more people and the 3GS as the app store was taking off that became the first raw mass-market and phone and that was the mass-market iPhone that really took off and since then it's never look back it just keeps getting bigger every year and that's amazing to me but in any case folk trying to focus on the hardware side of it for the moment anyway will move on to the iPhone 4 which is I think the most interesting design development that they made along the way so I think that they want to go back to a more expensive feeling device I get away from the plastic back and when I first heard that they were going to you use a glass back I laughed but then you go and hold the stinging hand and I realise just how amazingly good that feels how solid it fell it did feel expensive felts I think like before and for as I think to me felt like the most solid sturdy expensive phone I've ever owned where they were not that's just how they felt the glass back had a beautiful finish and honestly and the whole time I had a fluorescent my wife had a four we never broke a front or back screen so the habit but for in terms of the actual radio design the revolutionary part of that so revolutionary it's kind of yeah and no they put the antenna around the outside of the bands the band around the outside which is stainless steel band so very standard book before it is what is desired jump in ingestion out and I have the far I have available in the four hours and for us feel so much better it's just it's not even comfortable and yummy that the five later on as nascent and it and it houses its visual anaesthetics least from the right angle it on you out that I just before Foresters feels like a skyscraper to me anaemia at its glass and steel Knesset yes and anyways you get to the antenna that is done more modelling within us is that you it's it's it's a fascinating design choice what they did the thing that I found fascinating as well was when I put the antennas around the outside the first thing I thought is okay they going to have a layer of the lacquer or an insulator of some kind they didn't it was exposed for the hand to directly touch and one of the things that you learn very early on is you don't touch and Tanner's you won't really electrocute half okay well it's not a site as restless RF radiation in terms of the sarcastic pieces to this is a trans-minister receive some receive point of view assuming we are not transmitting any distributive reception point of view if you touch it in theory it should become a slightly better receiver in the same way. The remedy is on television sets where you're trying to tweak the antennas and if you touch the antenna ineffectively reception and want to be maddening is you would you touch it and you would move around a little bit and it would look good and the neglect go of anaesthesia delayed at McDowell Eliza missed an activity be getting to be that kind of thing you antenna back on a thing so it's it changes the properties of the antenna unfortunately on the transmitting side it's more of an issue because what happens is your body becomes our a sink for the RF energy is the energy actually starts the pup or into your body now the reality is that there's two kinds of coupling is direct coupling and there is essentially capacitive inductive coupling so with capacitance and inductance you don't need to be physically connected in order for that to energy to be transferred so if you put your hand near an antenna you'll still get coupling from the capacitive inductive effect of your hand being present being conducted device in the presence of another conductive device with a current flowing through but a direct connection a direct coupling we physically connected and all that is in and is Nike while there is still capacitive inductive but it is essentially a very low resistance connection at that point in time has a more profound effect so what they were doing was though they were taking a situation whereby you accepted when you dealt with mobilephone design that there will be some there was going to some of his hand near your antenna as you had completely covered the antenna because your hand is essentially a conductor because our bodies are essentially saltwater in a bag and saltwater is a good conductor then well here it is my guess arm essentially you're killing a lot of the RF because your hand is absorbing as coupling into your hand-to-hand sinking a lot of our official getting out so but if you actually gave direct connection would make that worse but the interesting thing is that they'd gone from very small and Tanner's in the back of the find that were heavily loaded to much is much bigger antennas that presented a much much bigger amount of metal essentially for the transmission and reception there is a gutty couple square inches rate always yes it's comparatively massive so the antennas themselves physically grew in size by I'm not sure the factor would be barred so maybe 5 to 6 times in size so you factor that in and that has some counteracting benefit so you take a few steps forward she steps back because the process of doing this meant that they could flatten the phone little because you're getting some of that out of the fine you could simplify some of the shielding on the phone and make the phone lighter there are all sorts of other advantages to doing this unfortunately however that leads us to interrogate rate so in the original design of the GSM iPhone there were two pieces there was a piece that essentially ran from around about the sleep-wake button all the way across the top down the down the right hand side across the bottom a little ways up the left-hand side so I can backwards C lopsided anyway and that was a cellular antenna single cell your antenna and then the other connecting piece that was more of an inverted L that was the Wi-Fi GPS and Bluetooth antenna course problem was that if you bridge the two together and in so doing of course you're also creating a direct coupling path for all the RF what's going to happen is you're going to get one wiping out the other and being sunk by your body and you will lose a lot of signal is exactly what happened obviously if you put a bumper caisson or any kind of case on then you can't do that and hence you don't see that effect is from any and all you get you can no longer hold it wrong exactly and I was laughing while laughing but I chuckled perhaps when I was watching are the press event that they held after that which I still think is a is an amazing thing that I either they even did it but it was I think the them of the most perfect you put up or shut up piece that I've ever seen any company do there is slight know what we hear what you're saying and you he is all of our analysis suck on this only one free case you have a clear case that Rob it was just beautifully executed and shut down semi-people is very what will make sure it went about because that's if it's still a bit we are still there are a buy watches a few months ago that. I'm sitting on stage that they're there on will encounter stalls and just chatting and here you it was it was damage control but it was the best I've seen at a corporate level so anyway when the CDMA phone came out to see my iPhone because you recall the Verizon iPhone 4 came out after the GSM by Alonso O'Malley months was I should have the research that but in any case there was a time delay when they release a CDMA phone they introduced the idea of essentially what they call a diversity antenna so is that having one antenna you've got to and this has all sorts of advantages for multipath and fading and so on and in CDMA it's a lot easier for you to compensate for it than with GSM although more modern GSM Scott Barrett that any case not want to delve too much into arm go wash codes and direct sequence spread Spectrum and ice of other stuff suffice to say diversity antenna from a simplistic point of view gives you an alternative path for you to receive and transmit from such that once compromised you have a backup stick with that weight simple enough so there was no position you hold in we could feasibly get a death grip like you can on the GSM version the iPhone 4 at least without doing some insane contortion of both of your hands perhaps put inside of your lead box which would be telephone and that design was what persisted on the four SO they change that the design of the GSM phone to match that and they essentially gave it to antennas as well and that solved that problem the preference is still given to the antenna on the bottom so if you look at the CDMA iPhone 4 or for S the lantana and the bottom is the primary antenna and the antenna on the top section or in the case of the BR CDMA phone it was I believe a part of the right-hand side in the top was the alternative was the backup and again at exactly the same reason keep the antenna the bottom are and that keeps down your RF absorption on what's that medium can have you but what's so look at the fluorescent along the antennas on the outer puzzle arm is split into three parts rate you had these little black lines are running across at the rate for the corners S arm is that is that related to that is that the forum was it a case on the Ford GSM model the four it had the lines but one of the lines was cosmetic because I want to be symmetrical and grandiose like Steve jobs that you know what we do we draw a line on it you know is like pushing your pushing your desire these I can feel the is a good bridge there late immediate if you pull the phone apart you can clearly see the ones that are there for a purpose and the ones that aren't on the four but if you look at the photos from my fix it you'll see how the actual chassis itself is physically broken inIBbrokenprogrammingasitdoesn'tmakeitisnoconductivepathsothattheblackisessentiallyaninsulatorbetweentheantennasit'smorepronouncedofcoursemoveontothefivethefirevesselgetthatsothatdesigngettingbacktothemoremundanethingsareusingmorerecentbroughtcompshiponthefourwhichthensupportedandboatandwasonlysupportedon2.4GHzIbelieveitdidsupportyourbandbutnotinanotherinterestingpointisbroughtonshipsasIwasresearchingthisbecauseIhadwonderedaboutthisastheBrooklynshipsalsoincludeanFMradiodecoderyeahIknowit'snotuserateIknowwhynightrateintheirIknowAppleanyhowtheminesiteIguessthat'siceanotheroneateverytimeaimingIloveIreadingaboutwhatpridecomesdoingbecauseit'syouralwaysyougettingaglimpseintothefutureandintheiraberrantreallyisconsolidatingandingettingwellactuallygettoitthatthereareputtingupsomeincrediblestuffnowIthinkit'sadefinitelywantstoholdthatthoughtandwillandwillwillcirclebacktothatattheendIthinkasisnotasbroad,butyetsorightmovingontotheforestthendyingonnoIhaven'ttalkedabouthardwooddesignofthe4Chadaglassfrontglassbackthebandsaroundtheoutsidestainlesssteelsoveryverystrongdoesn'tcorraldoescorrodebutdoesn'tratingwhenhewasquicklyareveryscratchimpactresistantmailrelativelyspeakinganditlooksreallygoodtwoyearsthreeyearsfouryearsafteryouboughtdoesn'tscratcheasilydoesn'titdoesn'tfadedoesn'tchangeanythingit'sjustitsratedlooksgreat,andevenasIdonotpolishoutofthescreenthechipseventheadultcharacteryetwellthatthefunnythingisthatitarmI'msureyou'veseenorseenphotosofthelawofaDeLoreanDMC12rateareStLoriDempsey12becausethereisonlyonemodelofDeLoreansoyouanywaysorrybuttheDeLoreanofcoursehadastainlesssteelaskingarebrushedstainlesssteelandititstilllooksspectaculartodayasagayofsorryliberatedafterbutthereisaguythatdrivesaroundtownhereandandhisislicensedleadersMcFlyandhisgovernmentisfantasticisbecausecarrateanyhowhowcanitit'sthebestIknowIamabitjealousbutthenIreadaboutalltheproblemstheyhadwiththatmodelandterriblecar,glowingidolincrediblycoolitistheresomeofthoseaanywayagainsoisthat'sthefourandthethingabouttheforwhattheydidwiththethedesignaroundtheedgesisveryinterestingbecausewhattheydidisthebanditselfdidn'tcoverthefulldepthofthephonesotheglassprotrudedbeyondtheextremitiesofthebandrateandmakeagood2025%itwassogoodthatitwassignificantandinordertoimprovetheeffectofhowitfeltinyourhandsyouhadtohavesomekindoftransitionandclearlytheywerestillwellarmedsomethingaboutthedesignbecausetheymust'vemadeandobviouslytherewasadecisionmadeatsomepointwherebythestainlesssteelwasgoingtobeaslightlylargerthantheactualglasspieceandinanycasethatwastheshortthechoicethedesignchoicetheymadeanditworkedokaybutthepointisthattheglassaroundtheoutsidehasaveryfinestylishchamferexactlyit'smoreofaridgethatiscutintoitslightlyandthatsmoothsandroundsofftheedgesoftheglassandwhenitsitsinyourhandalthoughyoucanfeelthetransitionbetweenthemetaltotheglassit'sactuallynotthatuncomfortableitwasthefirstthingInoticedwhenIpickedoneupandinstallthefirsttimeasatTransAmitenormouslytriggersinsuchastunningbuyoutamicromanageritisveryverysimilarveryverysubtleridgethatyoucanideallyyoucouldhititwithyouryourfingerlivinginourrateyoucouldfeelityeahexactlyineveryagreementtoyeahit'sjustayoudoremembercleaningthat'sanyhowit'scomingfroma3GSgoingtoafourhourswitchesthetransitionImadearemywifeahungerforIdidgetholdofthatmuchthatthepointisthatsothattransitionitwasveryverystrikingatthetimebutIwasamazedhowquicklyIjustturnedoutanditfeltnaturalenoughanditfeltrightlovehowsoliditfeltandthatglassfinishwasjustsoniceandjustfeltsoexpensiveandjustsopreciseitwaslovelyandIdidn'tmindquitesomuchthatsaidiftherewasawaytheycoulddoitmoreliketheoriginaliPhonearmisthatwe'vegotthebeautifulsteelsorryIkeepsayingsteelandaluminiumandaluminiumbackbutatthesametimeyou'vegotit'saflatbackliketheiPhone4wassowasn'tcurvedlikea3GSor3GSitwasmadeoutofbecausethatIthinkthealuminiumfinishisjustasniceastheglassbuttheychosetogoglassandandthat'sfinethatwasthedesigndecisionimprovethesymmetryoftheproductsoyouglassfrontglassbacktheOEDimprovessymmetryandthatthementionthatthedebtwasdaringtoitwasveryabsolutelyitwasintheirdepartureandendsinprobablythelastsmokefromlastfromonereallyseethatwasthatstrikingunitthatstoodoutthatmuchfromfirsttimethatyoujustyoucanonlydothatonceandneededitwellIseeyouneversayneverbutIamIwillsaythatitradiateswasevenabletodowiththesexisallsortsofothermaterialsouttheretheycouldmakeitadmittedlyIdon'texpecttoseeaconcretebackphoneanytimesoonbutIloveIlovetrollinggravelpatternsnowthosearenowsomepatternsonmediaratesoreallyyoukeyboardsactuallybutwhoknowsokayfairenoughokaysotheylearnalotwiththefourtherewasamassivechangeofmassiveriskandforthemostpartitpaidoffandonceantennagatewasdealtwithandthedesignimprovementsontheCDMAiPhoneandeventuallythe4SyouhaveaApplerentoftheworldbutofcourseApplebeingAppletheywanttokeeppushingforwardsoIhavegotasneakingsuspicionthatthepeopleApplealsolovethemetalbacksowhentheywenttothefiveitwastimeforthemtodecideokaywhat'sgonnabewecanpersistwithglassorreallygotoasteelbackorwecandoplasticandtheysaidnoplasticweregoingtodoabitofbothsotheydidapredominantlyaluminiumbackwithtwoglassinsetsmightthetoponethebottomsacksofitwasaninterestingcombinationitsolvedtheproblemofthebackglassbeingpronetoshatteringalotofneverhappenedtomeandmywifeI'dIknowplentyofotherpeopledidhappentosowhentheyinsettheglassonthebackofthefivemakingitflushtheyessentiallysolvethecrackingproblemofthebackandIthinkalotofpeopleputtingcasesonthephoneandbumpersonthephonenotjustfortheantennaissuebutontheoriginalfourGSMversionbutalsobecauseofthebackattendingherintensivesmashsotheysortofkilledisgowellthatorderkilltwobirdswithonestoneIguessIsupposeyoucouldarguewiththedesignerforSandtheCDMAiPhonebutinanycaseit'smucheasiernowandsafertohaveaphonewithoutacasethesedaysbutwerewithwithwiththeiPhone5designwasanywaybuttheydidsomethinginterestingwiththedesignofthealuminiumthathadn'tdonebeforewhichwastheyputadiamondcutandIsaydiamondcutlikethatsomekindofbigdealbutcarrygreattohaveadozenDiamondcoatyardDamonaddssizeandthemeasurementyouexactsamethingwritesushereokayanywayyesbutprecisioncutwhateverit'sabeautifulshamforaroundtheedgeofitanditlookssostrikingagainstthetherestofthefinishandthat'sallwellandgoodbutunfortunatelyandnowIfeelthatweirdsortofsayingthisandyouhavesaidbeforepreviouslybutstayedagainisthatIhavesofthandsIworkinacomputeralldayansweringapickaxeorashovelandisinmyhandsarequitesoftthannotIdon'tmoisturiseanythingbutyouknowthey'rejustnotthissoftandIcanfeelwhenIholdinmyhandIcanfeelthatsharperedgeontheInternetphoneit'ssharperthantheglassbynoticeableamountandisit'snotcurvedatallliketheoriginalthreeliketheoriginaliPhonewashadtheomenwascurbedonthesidesandisofcoursenothinglikeathreejeweller3GSandIfindthatverydisconcertingwhenitwentonwhenIwasusingbecausetheiPhone5isdesignedfivehourfivedesignersessentiallythesamesowhatIbeenusingicepromiseofmovingthephonearoundmyhandunconsciouslybecauseit'sjustdisconcertingholdinginmyhandinonepositionforalongperiodoftimeascomplaintsgoit'smildsurebutinanycaseit'sitwouldhavebeennicerifitwasroundedandoptioneffortinmyopinionbutobviouslytheywhileI'mlookingatlookingagainasatthebottomofthefiveinthefluorescentframeandlookingmineralverycloselyattheattheouttheboundontheforestthatthereisachancefortheretoarmbutit'ssignificantlysmalleritisit'snotasdeepasallit'saboutlessthanhowgreatandanditdoesn'thavemediausedsinceafterDamon'sLtdisusuallyRuby'sarethestandardhoursand200gripbutit'sandfrolickingabouttheweatherbeforeusforasandwichityou'llgetthatasmuchandIcangetthatjobagainIcangiveyouexactlywhatyouaretalkingaboutandIamreallyneverbotheredmeasmuchuntilIstartedputtingacaseonthisokayMaiathefirstlarge-scaledaytimeinthescreenwewentdownthereisgimmeanewonetojoinusbecauseitwasaboutbutIAprilIgotoneofthenephritiscasesalongthisproductredonesandIknowaalwaysthenmorallyopposedtothinkitisunbalancedbyIgottasayfeelsalotbetterandIwonderifthat'swhatNISisitit'smuchitreallymakesclearhowthefiveisisislesshumanelydesignedrateandyouandIandasMNAthat'swhatyou'retalkingisseenonthethicknessalsoistheimmediatesealmediatesbeingorallycriticalofitbyitsassumedthatassoonasIguarditIfeltlikewhilethesingularflyermakingendsandwhatyoudoesn'titdoesn'tinspireconfidencethewaythatthefourassetanditsIthinkthecommercialthelatenessthethinnessit'saspectratioandAndyandthatthoseedgesandthatthematerialsthattheychosetoMunichtomeetoursubsequenttoanexperiencethatisworseandisthat'sitdoesn'tfeelascomfortableinmyhandanditisIdidn'tmentiontheweightandthat'sIhaven'treallytalkedaboutthroughthroughthisthissowalkdownmemorylanebutwhatittomeyouneedtohaveacertainamountofweightinaphoneandIdothinkthatonceyougetusedtoaheavierphonelikeaforumforSwhenyoumovetotheiPhone5itreallydoesfeelsignificantlyitissignificantlylighteranditfeelshollow,feelseveryonethatitifnotIwillstillspeakitdoessoundanythingorganicit'senoughitfeelslikeyouhavetoholdatighterratebecausearequiteyetlettheclutchlaterGregory'smentionisthatyouyouknowthattheheightofthephoneandthethinnessinthewayprimesthiskindofstrangeunnaturalwayofholdingitandIgotreallybighandssoit'snotthatit'sinawayIguessIgettowhenthereweredoesn'tbothermetoomuchbymywifedoesandIseehowsheholdsitanditsclearlynotthatcomfortableandwemovedoutaboutthatthereisjustourdinnerandsheendedupinwegotherARE5CcasewhichwillsetupafightoffivefibresisjustyourfaceisasthatisbiggerslightlyandhasmoredoubtandshereallylikesitbecauseitactuallyaddsalittlebitmorehonestwastheformerisaddsomesimilartaxduringourdartmineralsthosenoveltiesarecoversrubberisedmaterialratesarealotmoretextureyetIyetIthinkfundamentallyyouhavetodowhatonenightwhenIthinkaboutthisIthinkaboutlookingatlookingattherealworldandhowwedealwiththingsandwhatweprefertodoandprefertocarryandnoonebuiltacarrybagwithsharpedgesnoonebuildsDOadoorhandlewithsharpedgesyoujustyoujustdon'tbecausethehumanhanddoesnothavetheit'sgotalotofnerveendingsalotofpressuretemperaturesensitivityandyouwanttobeanicesmoothcomfortablethingtoholdroundracksrateleadersintheirallaboutthosethoseroundedcornersbyyouIamluckymyMacBookinfrontofmeandalongalongtheedgesasitisitisroundedandsmoothnicebutthatinseeminglysharpedgeontheonthefrontlipareisassistedoutoftheendanditistreatedasinebriatestreetlightsandandyourfadingandsomethingexactlythatwhenentropyisgoingtoturnallthestraightlinesintojaggedoraroundonesoonerorlatersowhyfightitwhat'srightsoIguesswantthingsalongIwillcirclebacktoafterI'vehadthisdiscussionistotalkaboutwhichoneIthinkisthebestandwhyitlet'ssaylet'skeepmovingsotheiPhone5wenttothealuminiumwasnownotjustthebackplateasfortheoriginaliPhone3Gbutalsotheantennasnowsothatthetopandthebottomarcsofthoseofthephonethosemiddlesectionofthemetalbandthosealuminiumwindowsarenowthemainandthediversityantennasforcellularandinsidethephonethey'vemovedtheWi-FiGPSBluetoothlantanaassemblyinsidethephoneandit'sactuallyjustbelowthetopsothewifeeitherGPSandBluetoothisactuallythetopfinalbottomandisokaysointothechipsdrivingthemofcoursethey'vebeenmovedupfarwereinthefivetheynowhaveaBGNandasdualbandanditsBluetoothforsoIshouldhaveaddedonthefluorescentlayoutofBluetoothforaswellhowevernowthe55SFICallhavethatandthathasn'tchangednowsavannaoutnowallABGandandLucyforstillnosignofofAContheWi-Fibutthat'sI'msurecomingatsomepointwhichisanotherthingtodowewrapuptheendlessmixturewithwedoalittlerundownofBluetoothIcouldjustformyownedificationbecausetheyareconfusedrightsothe5SsoI'mnotsurewhatelsethereisreallysayaboutthefivearmandinfacthonestlyeventhefinancebecausethefibresisessentiallyexactlythesamedesigntherewereeversominortweaksI'dbuthonestlyitwasessentiallythesamethingasthefivehoweverthe5CiswherethingsgoofftherailsandmyselftherowsImeantheydon'tfollowthestandardsandconventionsthatApplehadpreviouslysoifwethinkbacktothepreviousplasticbagfindstheplasticbackphonethatwaslastproduceofthe3GSunlikethe3GSthisplasticbackphoneifIseehasaflatbackbutalsohasthecurvedsidesthatyouwouldbethatweremoreIthinkanalogoustotheoriginaliPhonetheiPhone2GnotquiteasroundedmindyoubutstillIhavetoadmithavingheldhavingheldoneforawhilethe5Cactuallyfeelsverycomfortableinyourhandisalsoabitheavierthana5SthedownsideisitsplastictheantennasinsidethemjustbecauseoftheotherorplasticyoucanhidetheminsideanditthinkI'lltheymayputtheminsomedifferentlocationwithtruthistheyhaven'talsodoneasafetakeandwasessentiallydefinedthefibresdesigninsteadofusingaminiumthey'veusedmildsteelwhichisfinebecauseaminutesdoesn'tneedtobitsprotectednowbythebytheplasticcaseessentiallyisfromtheasignificantcorrosionandit'scheaperandinsomerespectsstrongeranywaysobadthat'sthat'sthat'sbestbespokemildsteelandthepolycarbonatewhatyouI'msolocatingherkickthatitcanbedisputableandinthatandinanotherpolygonisjustonejokeherewecanamendpolycarbonateisaisaplasticisawholelotofthingsofplasticsarmbuthere-itisanditseemedtomequiteandtheiPhone5fibresismadeoutofReynoldswrapsothat'smeanarmourmaybeanywaybutsomeitifelsewhenwhentheydothevideoonthatandtheysaidIwasmadeofitsunashamedlyplasticandyouknowit'spolycarbonateit'sjustthemostbeautifulpolycarbonatewe'veeverdoneasiteit'skindalikewhenStevejobsonstagetalkingabouthowitwasthesizeoftheapertureonanditcollectedmorephotonsandit'slikeIwentbackinhighschoolguyssomeinwhatwewillbetalkingaboutislikeyoucallitwhatitisrelaxit'sokayyoudon'thavetoplayitupit'stheplasticbackokayit'sfinebutthepolycarbonatesoundshidethatthat'soneoftheisitfemalesdownthechalkboardenemymightassesstheproblemasIlistentomyhearthedidn'thavetosaythatbutallrightasmarketingspinvoidbutanycaserateinanycaseitfeelsgreatIIwouldsaythatthe5Cfeelsbetterinmyhandanda5SdoesinfactIsayfeelsbetterinmyhandthenfourorfourestersandtheonlythingthatitscoreinmyopiniondropsisbecauseitstillisjustplasticandandplasticwillalwayshaveafeelingtoitofofcheapnessthereweremassdeservedornotIthoughtaboutthisalotwhyisitweassociateplasticwithsheepandallyoudoislookaroundouterlociandtrytothinkoftheequivalentdollarplusstoreloonyplusstoressawnoanswerwasanequivalentinNorthAmericaDOthisyougooutorbargainstoreandthey'vegotaplasticcontainertherefortwobucksanditsCEOhowevermanyaregallonsmathsunitsgallantsgoright20Lcontainerwhateverthatiswhywhatevermatchwhateverimperialmeasurementthatisthepointisit'sit'siseitherplasticboxestobox3stuffandyouslideonthebedandit'soutoftheratewhatyouareexactlyinplasticplastichasthetheconnotationofcheapdatingwhatyouwantbecausewehavealltheseproductsthathavethatarecheapnowthanwhatacrappyproductthatitmadeoutofplasticbecauseit'sit'sjusttheratematerialthatisthatbecauseitcanbeproduceddeeplyinandthemanufacturingcostscanbealightgainintermsofmachiningandandunderyourbuildingthefactoriestobuildthesethingsthatit'saloteasiertoworkwithabiteit'salsoitgotyourback4050yearsyouthinkyouthinkaboutthegraduateratethatyounotplasticwentfrombeingthisoneamaterialwhichitistosomethingthatthatubiquitousandthusnotvaluerateasinwhatwhiteandhowmuchinhonourIcanadmitthatI'msureEEPlargebrotherreasonwhyWileyforforusfeelsbettertomeisthatmybrainknowsthatismadeoutofofglassandsteelandintomybrainandI'llwhetherextranightglassandsteelishardertomakeandhardertoworkwithamoreexpansiveandcommunalandbetterthanplasticevenifplasticoutperformsineveryotherwayIanditisnottrueitdoesn'tmatterit'sbecauseit'sthere…It'sit'sit'swiredintousatsomeatsomelevelculturallyandthatisitisaresultisarecycledemailarevitalormomwasarecycledglass,butIdowonderwithplasticwhetherornotit'sbeentoomuchofagoodthingbecauseplasticisnighhasreallyonlybeenaroundfirst60yearssomethingthatasamassproduceditem&knowmaybepeopledespondencybecausenowweknowhowtouseitweknowhowtomakeitbigandmakeitanythingallmyanythingbutwemadeitalotsofdifferentthingsit'sbecomesoubiquitousweseeiteverywherethatwegetwecangetsickofitthefunnythingisyouthinkaboutglassandsomethingyousaidaboutworkingwithglassbuildingworkwithglassforaheckofalotlongerthaneitherworkingwithflatratesoit'sinterestingthattherearethatthemetalbackalltheglassbackphonealthoughthemetalridgeonthephonearefeelsmoremodernwhenandtechnicallythematerialisanewsidefactsmuchmucholderengineeringratewinethinkaboutyourhigh-performanceceramicsandyoujumpingtothewheelonmorbiditythecylinderliningsandpushersareourclayrateeffortswiththeAussieistherightmaterialansweronthesubjectofmaterialsIguessthisiswhereIwantasortofjustquicklytalkaboutwhicharethealmostreachthatconclusionaboutwhichphoneIthinkisactuallythebesttoholdinyourhandandwhyishonestlyinmyopinionistheoriginaliPhonebecauseithasthemetalbackit'sflatitfeelsreallycomfortableinyourhandbecausethistheedgesthatthesignsareroundedithasagoodweighttoitanddoesnotfeelcheapitfeelsquiteexpensiveandisitisabeautifullydesignedphonebutthefunnythingisIicetothinkthe4SorthefourworkwouldbethenextdesignafterthatintermsofmyopinionforcomfortbutnoIactuallygotasidewiththe5CandIsaythisbecauseIthinkthatthe5CisextremelycomfortablebutbecauseofmyassociationwithplasticmeaninglesserqualityIhaveahardtimeIsupposewasthewordswallowingitnoappreciatingitIthinkperhapsthat'stheprobleminanycaseIhavea5SandIstilllovemy5Sdon'tgetmewrongbutIjustlookatthedesigntrailersIthinktomyselfwhydidtheycreatethe5CandobviouslytheyweregoingtohaveaspinontheyaretheywanttodoanevolutionoftheiPhone5downatsheeparoundthenthetop-of-the-linemodelofthe5Sandsotheywentbacktoaplasticbagwhichgavethemflexibilitytousecheapermaterialslikemildsteelandplasticandthatreducethecostthephoneandthat'sfinewasthemassivesavingbutitwasasavingandItotallyunderstandwhytheywouldwanttodothatandit'sjustinterestingbecauseI'mabewellwe'vedoneplasticwe'vedonealuminiumandyellowwe'vedonestainlesssteelandglassnextquestioniswhatelseistherenothavethoughtIwillwillmakephonesoutofglassingofthatjustcrazytalkingglassinthefrontsureglassthebacksampledidthatoneofthingsthatcametomindastowhatelsetheyhaven'ttriedthatcouldbeworthtryingthiscarbonfibrememberandpeopletalkaboutcarbonfibreforquitesometimeeversinceitwaspopularisedbyFormulaOneandhencenowit'sit'sbecomeverycommoninbecomingmoreandmorecommonrateeveninplanes"getintimateyoumightstarttobefeasiblehereyetbuttheproblemwithcarbonfibreisthereisthatit'sarigidityproblemandIkeepcomingbacktowellifyou'regoingtousecarbonfibreyoustuckwiththedesignlikethe5Cwhichisyouhaveasteelsubframewithinitgivingitadditionaladditionaltorsionalstabilitywhereasifyougotoyouifyoustickwithyourmetalthereisnoneedforthatbecauseyouroutsidecaseaddsthatstructuralrigiditythephonesoit'sitiftheygotocarbonfibreI'vegottathinktomyselfasIwillbeanadditionalcostcarbonfibresofapaintoworkwithyoucookitlayerandit'sallyouit'snotlikeinjectionmouldinglikewithplasticisnotlikeamillingmachineit'satvariousyieldsandIcanbeasasblackleadersasIthingoutthereandalotofitwasalotofprecisionissuesaswellthinksothattheretendstobeabitofyeahIthinkittendstobehavetosaymaybethiscomesbacktothethathowlongthetechnologiesexistedsocarbonfibrecomposite'sareyoufarmorerecentdevelopmentswhereaspeoplebeenmillingaminiMsNealonmakingglassandsomeforalongtimeandaninjectionmouldingplasticforlongermuchlongerthanthecarbonfibresomaybesomeArabthematurityofofofmakingcarbonfibrebuspersoncomestomindinfactbehonestthat'sthiswillbetheonlyonethatreallycomestomindarmwhileononeofourthetwothatI'mthinkingofourwalletthereistherumourofthattheSapphiresapphireglassallthingandIdon'treallyknowmuchaboutthatoldandtherebeaboutourcompanyrateandarmandalsoallliquidmetalwhichalsoisshroudedinmarketingspeaksoNigerliquidmetalisjustafancynameforthedifferentcompositearmsorryarealloysthattheyhavethattheyareexperimentingwithitstillcomesbacktofundamentallyareametalversusplasticversusyourglasswhichisstillsiliconbutit'sjustanumberiscarbonfibreissomethingdifferentwhereasyouratetheSapphireisdifferentagainbutIguessit'samatterofhowyoucontroltheglasscabaretSapphire'ssmilemaybedifficultaboutmovingagainitmaymeanundernomaybewhataboutthealligatorgivesyouthecrazyideaIthoughtaboutthesiteyouthatyou'vegotwhatourgearratearmevertakenpartoneofthemastersandrealisejusthowincrediblywellputtogetherthesethingsareandyourshippingonlytheshippingboxesyouyoudon'twantthattheotherinyouryougetyouriPhoneandyouopenupthemarksinandjustyou'llitisjustincrediblysturdyartamazinguseofcardboardsocksarewhataboutwhataboutthatwhataboutabamboofromBellrateAmythattherearethereareapproachingthisthispointofbeingdisposableandhowlongdotheyreallyneedtolastforarmandrighteyeI'vethoughtaboutthatthatyourdiskdiddebarkedyouriPhonecomesinwithwithalittlebitofaaboutitaddedprotectioninasomewhatsimilarcommunitysignalisnotenoughasitisbutcouldyoucouldyoumakeaiPhoneoutofcardboardareanythingispossibleareIguessmymybiggestokaythere'swhetheryoushouldknowisandamthinkingIthinkanotherperformancecharacterallowsathingexistedwhatwouldithelpwoulditbeliketomethatthatIguesstheexamplesaregivingthemsowoodenorwellessentiallypaperiswouldcloseawoodenwoodbaseproductitspulpsarewoodfibrebuttheinterestingthingisthattheyareallRFtransparencyhavenoreceptionissuesinthatrespectthatourrigidityIguessyoumakeitthickandstrongenoughweweretogethertherightwaymaybeandwellIguessyoucouldhavesimilarstrengthbyguessthattheissuethenisonlyIhavetocodeittomakeitwaterresistantofotherwiseit'stheovertocarbonwassomacabreandifit'sapaperorcardboardvacuouswetthat'sgonnaswellandbuckleinfullpartinfitsbambooIguessmoreresistanttothatmallwouldbemoreresistanttothatbutit'snounitscanpickuppotentiallyinmoistureandnotchangethecolorationofitsadaptersabstainatfirstsealitinmindyouIwouldn'tbackediPhonecouldbeconicaltonerhavebiggermarketersforAylettyeahbutinterestingideasisthisthethoughtexperimentisaninterestingareathatIhadn'tthoughtofthoseseemlikeaproperlystuckwiththewomenplasticfortheforeseeablefutureIthinksoandandthat'sfinewiththemisisaone-dimensionaloffshoreIaluminiumisisincrediblyversatileanditreallydidn'ttakeoffsomuchuntilrecentlybutthelastmaybe10yearsIthinkandit'sjustitisreallyamazingbecauseit'ssohighrecycleonceyouonceyou'vetakenthebauxiteandyou'vegotthealuminaoutofitandhesmeltedinaluminiumatthatpointallthatenergyputintoconvertedaluminiumyou'reinapointwhereitnowbecomesmucheasiertorecycleyourskiscanmeltmeltdowninanreportedessentiallygreatandthatthatthat'stomethat'sabigstruggleagainstwhatIjustsuggestedisisthatinourapplesmealfiercelycorneredthemarketoncriminalandareoneisagoodthingIthinkyouwerestuckwithaluminiumforquiteawhilebutinitandobviouslyitisalsoalotcheaperthansomethingelsefancyliketheothersurfacesthemarksofservicemadeoutofourmagnesiumalloyanditsit'smoreexpensivetobreaknowisitbecauseofthenextcuberateyetlittlebitit'sititseemsunnecessaryonlateservicesonfireandyouknowitlookslikewhenitburnsrightsohardenhancethatsomeinanycasesothatIguessisalittlebitaboutlookingatthefutureofWesternthestuffisgoingbutsomeyeahsoIwanttocirclebacktoandthisisthepartwhereI'dweneedtopauseandyouneedtorefreshmymemorywhatwouldacirclebacktoagainarmwewantedtotalkaboutwhilewedustedwetalkedaboutyouthinktheyouranktheorderofwhichonesyouliketofeelwewanttotalkaboutantennasalittlemorejustingeneralandaretypicallyBluetoothwewanttomakeanydiscussionoftheactualarmchipsthattheprocessesthemselvesastheotherthingwasaisacriticalcrackerarms.Thatcertainlywasawanttocirclebacktotalkaboutthisarethebroadcompshipsandthewaythatshipsaregoinginandthefutureofelectronicsandhowit'sgoingoneofthethingswhenIwasworkingatNortelwaswehadcircuitboardsintheRFmodulethathad12,000componentsonthemandtheywereeverythingfromverysmallchipcapacitorsandshipresistersanddoctorsandsoontwolargeorganarraysCOupto4500pinballgridarraysinoverhundred20"flatpacksandanso-and-soforthesewere10layeredcircuitboardswithpoppasspopularonbothsidesthatareinsaneoneofthingsIlearnediswhenIwasovertherewhenIwasdoingsomedesignovertherewasthatthewayeverythingwasgoingwastowardsapplication-specificintegratedcircuitsorasixwherebyyoutakeallthefunctionalityofthepiecesofallthedifferentcomponentsandsupportcomponentssurroundingachipinthenextgenerationofchippyreleaseyoubringallthatintothechipsoyouessentiallymakeiteasierit'smorefocusedandmorespecificbutyoucanenableanddisablecertainfunctionalityfordowedon'twantyoukindliketheFMradiohasbeenstuckontheiPhoneforafewyearsnowthatnevergetsusedwellyouhaveagenericshipyoudon'tneedtheFMradiofindersdon'twiredupandthat'sthat'swhereit'sgoingisheisacompacthighdensityallinonesolutionyouplunkdownyourcircuitboardconfiguredhowyoulikeandawayyougowe'vedoneallthehardworkforyouwewerehavingallsortsofdesignissuesregardingarmourwithmixedmodecardssowhereyouhaveRFyouhavedigitonthesamecardit'salwaysaproblemwhenyoudoingthatinsointhedesignprocessthatthey'regoingdownthesedaysthey'reactuallyseparatingtheRFandthedigitalinsomecaseswithinthesamedyepackagetosavourourbasicdyeandthatmeansthatthechipdesignersandthefabricatorshaverefiguredallthisoutforyousowehavetodoisputdowntheboardgivesomecontrolimpedancetracksandtakeouttheantennaandletitdotherestsoit'sitthewayit'sgoingiscompaniesarelikebroad,aremovingdownthatroadandyoufranklysowasIntelwithsystemsonachipandsoontheirCPUsandtheirGPUisinandsharedmemoryandeverythingonthesamedieit'sallgoingtoshrinkingdowntoahandfulofchipsandwillneverreachapointwhereitisoneshipdoeseverythingthat'sridiculousbutwewillgettoallofthesefieldsofexpertisethatpreviouslywereIwasinvolvedinthiswhereyouwoulddoalotofRFdesignalotofthathasnowbeenessentiallykilledbecausewhatpeoplearedoingistheyareconsolidatingthedesignandarepullinginasixandyounolongerneedtoworrysomuchaboutthemeatfromfundamentalspointofviewithelpstohaveagrasponbutthere'sahellofalotBeOSheldlessmatchingalotlessSmatchinggoingonrightnowwhenyou'retryingtodoourdesignthantheyusedtobe10yearsagoasmatchingismatchingourit'sCAASandS1-21it'sforwardreverseourpowerwhenyoudoingwithRFsoit'sourIshouldpreparegiveyoualinkforthatit'sourmakeanotebutyetit'ssohardtoexplainthatyouneedandthatusenetworkanalyserandyoulookatyourtheamountofenergyit'sbeentransferredsoit'saboutmatchingtheimpedancescorrectlyusingourowninductormatchoracapacitordoctororcapacitormatchandIdidsomeofthatintheyearoneoftheprojectsatNortelandunfortunatelywascannedsoneversawthelightofdaybutalasithappensinR&DsowhyamwhichUSsucksbutthat'slifeanywayyesIbroughtthebroadconceptisaperfectexampleofwherethisindustryisgoingandifyoulookatthateachofthecircuitboardsofextractoftheoriginaliPhone2Guptothe5Sthenyoucanseeitthereislesschipsiftheboardisbecomingsmallerthere'slessliesinthestacktheyareessentiallybecominglowerandasaresultbecominglowerpowerallthisstuffalsoreducestheamountdesignedtimethatyouneedtohaveforthehardwaresidewhichisofcourseaboutamassivetimesaversoyougotlessinteractionstofigureoutbetweenthedifferentICsithavealookatsomeoftheearlydesigningofthe3Gand3GStheyhadthisourseriesofRFgasketsandyou'llseeontheiFixitteardowntheyseparatedallthechipsintoseparatesectionstoseparatetheRFandthedigitalcomponentsofthisofthecircuitsortofthingthatweweredoingour10yearsagointheRFmodulesandthemorerecentmodelsbarelyhavethatallbecausealotofit'snowbeencontainedwithinindividualchipssoissortedbytheepiphaniesIhadwastheareaofdesignareasIwanttogetinvolvedwithRFdesignIdecidedwhenIleftNortelnotcontinuepursuingthosecreativelybecauseitwasbecomingahandfulofplacesaroundtheworldthatwerenowactuallydothatandtheywereallthatthechipfabsandchipdesignersthatitwasnolongertheNortel'softheworldoftheEricsson'softheworlditwasnowahandfulofchipmanufacturersabroad,isoneexampleQualcommisanotherTexasInstrumentsagendat.i.d.morefabthantheydodesignbuttheydodosomedesignareloosesinceIthinkwasthestillkickingarounddesignsarmthere'squiteafewdifferentbrandsbutseriouslyifit'sasignificantlysmallermarketthanitwassoanhourandIneverdidanyASIClayoutmyselfalthoughIdidIdidstartdownthatroadbutIjustdecidedthatnightandwhycontinuedoingthatbutanywaysoyouinterestingstuffmoreintegrationaswegoforwardlessandlesschipslesscomplexhardwaredesigninmanyrespectsbutthenIsupposetheadditionalspacethatfreesupthepowerthatittakeslesspoweryoutherewillberevenuefeaturesnewhardwareliketouchIDforexamplewhenotherthingsrateyetthat'swhatthemulattoscanaskthesellerswereasthesethesystemsgetinlookingatandcomparingtheteardownofthe3GStothefivehoursandthemoststrikingthingisisitsboundarylayerNokiaandarmsaltthatthepowerrequiredtorunthesedevicesisdrivinggenerallyrelateyeahit'stheproblemisthatthere'ssomanythingsdrivingthatpeopletendtoexciteoncertainthingsandnototherswhichDOisoursuspiciousIguessisitjustadepthofunderstandingwitheveryonenowaythattheretinascreensrequireamoreintensebacklightsimplybecausewhilethereisamorehigh-densitygridofpixelsforwhichthatthelighthastopassthroughsoandthat'sthatismoreofapowerdrainhowsignificantthatisIhaven'tcrunchedthenumbersbutitisacomponenttheotherthingthat'snowisbetterthanitisanimprovementthoughisthatthedyesofagettingsmallersotheprocessesaregettingsmallersothey'vegonefromourdear45nmI'mnotsureIhowhowfarthey'vegonedowntheA6Ihaven'tmissedtheAdeletwentysomethingalias2008ToyotaMilenaIntelisallaboutfailingat14Ithink14that'stheSilviothatisRobertannouncedexactlyasomeinnerheadingdowntowardssizearewejustthoughtworthscience-fictiontheloweryougothelesspoweryouneedtoswitchthetransistorswhichmeanslesspowerscanconsumewhichisamazingandfantasticartalsomeansthatyouyourleakagebetweenjunctionsunintentionallyisworsemuchworsesoit'snotassimpleasasyoumightthinkwaswhatwasandwhatyou'vegotinsiderandanintegratedcircuitisabunchoftransistors90dimensionsinthreedimensionsandeachofthesetransistorshasabasinandacollectorandwhatwouldyoudoisretainnotturnmineoffandasyoudosoyouareessentiallyallowingelectronstopassthroughthegateandthat'showyougoyouarrangethemindifferentdifferentasflip-flopsasmangoesandgetswhateverandasyoudothatthat'sacontrollerpassageofoflogicthroughtheseetheCPUorthedevicewouldhaveheldisdoingbuttheproblemisthatasyoupackthemcloserandclosertogetheryouwillgetlityouwillgetaccidentalleakagefromonetrailtoapartneringtransistorlistofthesiterightnexttoadjacenttoonelargevibratorgoingoncancauseanotherunderyetprolificallysothatsortofthatsortofproblemandcinemaerrorcorrectionandwellitorientsinordertogetthefabrightyouneedtolookattheinsulatingmaterialsthatareusingandit'salsoaboutarmimpuritiessoI'llsortsomethingthatthatateachshipitselfmaybearmmeisthattherearethingsthatyouactuallydoyieldwillbemoreareinconsistentyetexactlysoyou'vegottahaveatightercontrolofyourimpuritiesyou'vegottahaveextremelypreciseetchingyou'vegottahaveallthesethingsneedtoimproveandgoingdownseveralmicronsisactuallyquiteamassivestepandthat'swhytakestakensolongtogetdowntosomeinsanenumberlike14it'sjustunbelievabletomearejustknowingwhentheystartedisjustunbelievableitstillblowsmymindbutinanycasesothepointisthatthelesspoweryouneedtheNASAbatterysavingstheygetawaywiththatbutnowyou'readdingmoretechnologysoaretheotherotherpiecethat'sthisdrivingarethebatterysizeswellisthecellularusagedwellingspeoplereallydon'tseemtohaveasmuchofagriponisthefactthatcellularradiousagethesedaysisreducingaswellsoitcomesdowntothefactthatifyouhavebutIcanrewindbacktothebeginningoftheanaloguemobilephoneerawhereyouhadonemassivetowerandthatwouldtransmitfora30mileradiusandyouwouldhaveahandfulofpeoplecallinghimnowwhenyou'resofarawayfromtheantennathenyouneedtohavealongerantennayourselfsoyouhavetheusuallyIhadextendableantennasandyoudecideyoupullthepullrealextendedantennaoutyouhaveyourStarTrekpluggedintoyoureartoBMWandtheyarevacillatingexactlyhavetheantennaandthecentreoftherooforwhereveranywayandyouwouldbepumpingout5WmaybeofthoseonemaximumhouseevidentregionalmanagersmaybeonewhatthatwhendigitalcameintheystarttoreducethepowerbecauseanaloguesignalsraciallygetononDigital'slotbetterbecausedigitalsnoresdigitalsignalyoucanreadeliminatenoisethroughoutoursingleregenerationandnoisecancellingandwhichismoredifficulttodowithanalogueandnotjustthattheyalsowerebecomingmorepopularsoinsteadofhavingonecellcellphonetowercoveringa30mileradiusyoucouldnowhavesay10inthesamemannerareaatwhichpointyouneedanywherenearthatamountofpowerinyourphoneinordertocommutecommunicatesuckersnewnearesthow'sonlyyou3milesawaynowtheoutthatheisfunnythatwrotetheaccidentrateingettingoffthehighwaytocomecomehomeandthereisjustthereisthishugetowerandaminuteitcanbemorethanhealthmailfromyourandIliveinaininruralOhiominutesnightisnothigh-densityherebutIdogotothepointwhereIthinkIwasreadingourwaypeoplebuyarmI'llwatchthatisoneoftheseareoneofthenewChineseartcompaniesarecampingaboutthatbutthattheintheLeeRonniestarisabout$30,000nowthat'saboutthesameandsolenudistyachtisgoingtothemouthandfigureouthowmanynothowwepeopleneedtohowtheyhavetheoutaccountbeforethatmakesenseandisnotthatmanynoticeandtheeconomiesofscalearereallygoingtoappointworksalotbetterthanIhadwhateverwas10yearsagobutinanycaseit'salsocounteractedbythearmtotheshortagequoteunquoteshortageofRFspectrumwheretherenowchargingmoreandmoreforitsoinsprintsallVerizonorAT&TbidforabitofspectrumandsayyouontheIcanfitsixwidebandCDMAchannelswhateverI'mtransmittingonthisfrequencyharmanyoneelseaswehavewewantedthesamethinginagentlebiddingwarandmayendupchargingmillionsandmillionsofdollarsforjusttherighttouseasaminimumfiveyearsareyettocostjustwentupsointheEUtobealotcheaperandnowmystutteringspectrumauctioningitsouryetit'snolongersointhatrespectanywaysotheideaisthatthemoreandmorecelltowersyouhavelesspowerthatyouneedsoyoucangooversmallerbatteryandinthesmartphonesthatthat'smeantthatyoucanalsogetawaysmallantennashencewhytheantennasizewasshrinkingsothatyouusedtohavetheextendableantennaandthelastphoneIhadhadmixedinoneTannerwasastarTakacsandIwasabout12yearsagoanditwasbeautifulfinalonmyphonebutintheendNokiahadledthechargeandessentiallytheywentvisiblewillloveantennasthatwerenomorethananinchlongthatwouldstickoutthetopoftheNokiascycle511032andsoonandthenwithinafewyearstheydisappearedinsidethephoneandatthatpointourplasticbackservesaretransparentnoproblemandsothenpeoplesortofthoughtwhilethisisalotbetterandIdon'thavetoworryaboutyouknockingthemwillnotbeinTanneroffmereplacementhangerswereanitemthatwesellwhenIworkedtoturnthiswithelectronicsnowisourGodbrokenAnthony,wegotoneofthosearenotmorewasallhiddeninsidethephoneandbecauseoftheincreaseatnumberandhencethedensityofcoverageforyourradioyou'reabletogetawaywiththatbutforshortperiodsoftimeisdoingtotransmitthosesortsofpowerlevelsandexcellentthingsyourfiveyourfringelevelaresorryafringeareaandyou'realongwayfromthenearesttreetoweryou'llstillbeouttalktoitbutitsucksyourbatterydrivefasterthanyoucanblinkandthephonewasreallyhotandit'sobviousthatsomethingiswrongforexampleIjustdoubtedyoursiteinspectionjusttwodaysagoactuallyaddedtoourcitycitytownshipthetowncalledtheKingaroyandDavispostersDesotohadonebarofreceptionIhad3GyeasoIcouldstillbenocentrereceivedourwhichisgoodbecauseIstilltrytoansweremailswasoutthereandmyBarrywentfrom98%toabout50%inthespaceofanhourand1/2anditwaswithverylightusageandthat'sthatthat'stheproblembecausethebatteryisassumingthatyou'reinabuilt-upareaandyou'vegotmuchlowerpowerrequirementsinorderTrenttogetyoursignalstoandfromradiatorsothebatteriesareopenshrinkingnowwemovetosmartphonesandsuddenlywehavebigscreensweneedapowerasIareokaywellIneedtohaveabiggerbatteryagainandsonowweseethereversetrendwherebybatteriesandphonesaregettingsmallerandsmallerandhasgettingsmallerandsmallernowwehavethereverseeffectnowwe'vegotbatteriesgettingbiggerandbiggerandsmartphonescreensgettingbiggerandbrighterandit'sourheadsarefunnytowatchatworkintheotherdirectionyouit'sthinkingaboutmakingaSerra63fiveareprideinourpreytothousandsreadingunfortunatelythatandandtheothercrackitopenandseewhatlookedlikeontheinsidebecausethatwouldthinkwouldjustgoandgoandgoandthatwasatimewhenyou'retherelievedthatwhatwilldocumentwherethereisthereareveryfewtowersthereisnonilhigh-speeddatatospeakatallandthenonthefinalfastforward10yearsabarelyuseanycellconnectedothersbecausearenotdrivingaroundlightandstompedonthephonethatmuchandIwonderalsohowdoesAda'swifeapointaboutthatbecauseisinthewiththefiveofusnowwiththeallheightisamultimultimottopowerTCPthatwascalledyetarmwhereitsplittingthatyouknowsplittingisusingthebestavailablearchandrateithadhowdoesMOIassumethatWi-Fiisgenerallylowerpowerabsolutelysignificantlyandandyoutypicallycanbeconnectedtosomesortofinahigh-speedlandlinewhichisascannerbecheaperoffminimalperformatwhateverthanthanour3G40byDuceyisisthatsomeeveningsandhaveanappreciableimpactorisitit'sjustit'stoomuchofERbecauseitistheboundarytopositiveinheritancelatelythanwhatyouwilltheproIKthatthatistheissuewithwithradiopowerisit'saquestionofbandwidthversusdistanceandthebandwidththatyouneedinordertotransmityourdataisbasedonthetherateofthatofthedatayou'reintendingtosendsoifforexampleit'sjustavoiceyoujusttrytosendvoicedatathantheothers8kbpersecondor30killerpersecondvocoderisthatyouturnyourvoiceintoourbitstreamitisthenencodedandsentoverthecellularnetworkhoweverifyou'reselling,chunksofdatainyouryousenddataadjustedrawdataratesoflikeLTEspeeds2020siteIcustomisemyonLTiIthinkI'vesignedherdof20MbpersecondovercellularwhichisinstantmindblowingtomeallwetwhenitwhenIgotthefivethatwasitalljustasraisinsrollingoutLTEinyour1157isunclearwowhearthigherthantheQueenwaspossibleracewayunderwhosenoteisnutsandmoremoremorethantheitwasmorethanthephonecouldactuallypassthroughandindealwithititiscouldn'thandleitsothere'stheirsintheresoasaformulatheyusedtocalculatethereferredtoaspowerspectraldensityandwhatyoutrytodoisdeterminetheeffectofmountedpalletyourTrentyourtransferringbasedonthebandwithasingleaswellastheMountdatayoutransferringsowhenyougotWi-FiwhereyougottheadvantagesdistancetherangeofWi-Fiissuchthatitallfallsapartbeyondisyou100morsoallyouhaveradiosoracoupleacoupleofcouplewhileyougetexactlythesignalsareextremelylowpowerandthedesigntobethatwaybecausethedevicesthatwereoriginallydesignedWi-FitheydidwanttousemuchpowerBluetoothusedtobesimilarbuttheytakenBluetoothorwholenewlevelwithyounowforwasthatreallytoomuchtosaybutthatthepointisthatit'sevenlowerpowerthanWi-FiwhichiswhatwhitesbecomeattractivethedifferencebetweenBluetoothandwithWi-FiisthattheamountofbandwidthavailableonBluetoothandtheamountofrangeofBluetoothisevenlesswhichisallowedittodroptothispointwhereit'snowbecomesuchalow-powerconnectionthatit'slookinglikeitmayfinallyreplacesomethinglikeaninfraredcontrollerwhichhonestlyIhateInfraredbecauseifyou'renotpointingintherightdirectionandinsomeroomsevenifyou'repointinginthewrongdirectionsometimesit'llbounceoffthewallsinonyougetluckybutinaseriouslyetceteraetceterait'saterribletechnologyinfraredIplayedaroundwithitforyearsandIandjustalwaysproblemswhereassomethingthatisdoneoverradiodoesn'thavethosesortsofissuesforexampleeverysummer'sworkinabrightroomopenthefrontwindowsometimesInfraredwillgetinterferenceareifyouhavedirectsunlightincertainpartsoftheroomitcanscrambleinfraredsignalsit'sjustyoudependingonthequalityofthereceiverandthesenderandallthatotherstuffitinit'sfunnythatthatYumwon'twashyourAppleTVIwillhavethattheywerehavingabetterexperienceanyfasterexperienceandanoandfasterinteractionwithitbyusingmyphonetojumpontheWi-FiandusingthattheiPhoneremoteratherthanyourinsidesisbouncingyour50feetovertheWi-Fiandthenbackagainareratherthanusingthebigpurpose-builtyellhastodoonethingremotethat'sfiveUSNativityherejustadecadeofmillsatratethereisnotagoodtechnologyknowandthefunnythingisthoughthatit'stakingusthis'lltakenusthislongtogettoapointitwasstillreallynottheretobehonestImeanwhatwhere'sthegenericallinoneBluetoothremotecontrolisnottherebecausemostproductsTVsandsoonstillinsupportlow-powerBluetoothandsomaybeAppleTVdoesandmaybeourAppledevicessomeofthemdomostthemdonowbutit'snotubiquitousyetitstillafringewellFrench'sinfringersaffairmaybeitisspentitstillnotpopularenoughit'snotubiquitousenoughsoI'mit'soneofthethingsthatthatisyoursisafeatureanotherproductratesoyoucancountjusthowdoyouhowdoyouputthatononyouknowontheshelfattheaspireandwhatyouhaven'tisinAustraliawithyourbigbikesandtellherIwasHarveyNormanIguessbutwehaveahighlynormalmanneryouknowitjustacontrolasaproductbutawhatwhatnanotechnologyusesTargagasLtdyoushowmetherearetechnologiesthatareessentiallyenablingtechnologiesandtherearetechnologiesthatarearrogantlyusefulinandofthemselveswithnoothersupportinginfrastructureandgatesit'sfunnyhowmuchinarelationshiptherereallyiswhenyouthinkabouttheoriginaliPhoneforexampleingatewasonour2Gwasonitonengineer3Gdataonanditneededtogoto3GwithaGPSreallyforittotakeoffthatplustheappstoreIguessbutthatthepointbeingthatitwasstilldependentuponthecellularnetworkstobebuiltoutwithhighdatarateswerestilldependentuponareanexternalecosystemtobecomemorepowerfulandmoreusablewhenthathappenedittookoffandIfeelIBluetoothalow-powerBluetoothcanbeverysimilaristhatoncewereachacriticalmassofdevicestherewillbecertaintechnologiesliketheTVremoteisasimpleexamplewhereitbecomesoleofinallywecandoawaywiththisinfraredthingwehaven'ttrulyintelligentremotewithbidirectionalcommunicationandanremotesetupawebsiteandallthesearefeaturesthatyouareyoucurrentlycan'treallydoandthatwillthenbegrownapossibilitysothat'sthat'syouandIbeaconisanotheroneofthosethingsthat'sandwhatSaeedisateBayisdoingwiththeirratherBluetoothlikeourBluetoothpaymentsolutionthat'sallveryverycoolstuffsoit'slikeit'satastyoutcomeisthatthereismorecomingsoinanycasearmdelegateifofftherailsatthispointbutIthinkwithrunningwithcoverallthedifferentiPhonesandsoonandarmyeahIthinkgoIthinkwemighttermmightwrapitupanythoughtsaboutwhatmightbecomingMaxthatisn'tgettingalotofattentionorjustyourtakeonaninitsyouarenotaskingforarumourmonitoringtheelectorisworththinkingaboutisbecauseyourratewereatthispointagainIthinkwhereitisinthenextupisunclearnoandhewasCEOwasthistheiPhonecomesoutandthenmakewhatyourlistingsareclearlyneedsandthenIancanreallyhelpwegotlegbeforeforaslittlekissingisgiveninhighrisesbecomingfuturecompleterateandnowthesoftwareina9to5hourslookatthesevenshipandthatinotherdamsotherthaninandtouchideaisokaysingisreallythereitisharderandhardertoseewhatthenextupisfrommeandanythingaboutyouknowarethatyouhaveabigitwhenisagoodenoughandthefactthatyouknowhavingyourrealgeeksarestartingtolookatanymeetingupbuyingattherestoringtolookatthecheaperyourplasticphoneandrecommendingitevenIwillneitheraccepttheotherthingistheonethatdoesn'tlastforeverradiodoesn'ttheAppleApplehadtheirfirstmoveradvantagebuttheydocontinuetooutsellalotofotherphonesandit'sit'sverygoodproductbuttheproblemIthinkisonceyouuseaphoneforasignificantperiodoftimeyoutendencywiththistwowaysyoucangoyoucaneitherbereallyhypercriticalaboutitandsaylikeyouIgoIreallydon'tlikethesharpedgeoftheshareforitspickupscratchesandsoonandnowtheglassgetsholdofthesectiongetsharderorbitstolightistooheavyornothecoloursfadingwithtimewhateveritisallyoucansimplysaywellyoulookatthisproductinitworksreallywellitdoeswhatIneedtodoarmIenjoyusingalovehavingitandamyeahitsintendedtuneoutallthealotofpeopleIthinkinevenpeopledogetallhypercriticalaboutstuffthustheywillyouknowdoesn'treallymatterhowcantheyreallyfixthisandthat'sthat'swhereyouendupinevitablyisasitewillwhatwouldIdohowhowcantheymakeitbetter.ExamplestouchIDtheyforgetthattheyboughtauthenticayearandapathwhilethey'reabouttogoforgetaboutthatdidanyoneseriouslysaybeforetheythinksorrybeforetheyarequiteauthenticthatthatApplewouldsaywellyouknowweneedabetterwaytodopasswordunlockingonourphoneandmostpeoplewouldnothavecomeupwiththatdespitethefactthatandnodocumentsor3Ddisplaysandhologramsandpeopledoanythingarewellyouknowitbesogoodifithadlikeabuilt-inprojectororhadalazykeyboardthatprojectedonthedesksomethinggreatlikeoutthereincoolratherthanthinkingaboutthepointofviewofwhatisitday-to-daythatannoysmeaboutthisdevicethatcanbemadebackandthat'swhyneitherthinkaboutitrightandthat'stherendingonagoodknowyoureckonthatthat'swiththisthisshowisaboutandit'sangladyouemailusethewordartbeinghypercriticalinitsdenialdidthehealthywaytodothatitisnotabouttearingitupwerecomplainingnamecomplainingortalkingaboutthebearelativedemeritsofthe55assestemperateedgeisnotalistingsubsetisaboutmytrashit'sit'sanexerciseofthisit'susthinkingthewaythataproductdesignerthinkersinwhatwhatwethinkofthematterisifit'stowhattheinnerAppleindustrialdesignteamandotherswillgotogetmedicaldecisionsbywecanwecanlearnfromitandwecanexaminethingsliketheoddthattheminutethatthethatthatedgingofthatyearfortheirforyouratehasanoutsizeeffectonyourexperienceofthephoneandininterrogatingthatisthesamepriceasthatthatleadsyoutocomeupwithanidealiketouch80soratherthanthannowyesyousureoftheinfinityproductreallyisafiremanandanannualI'msurealotofvisualdesignandareundersomeschoolstudentsingetakickoutofitbutitisultimatelyjustjustfantasyasnightitisn'tpragmaticthoughithasnothingtodowiththeactualpricesofdesigningsomethingexactlyandifanIndianimmediatefineanddandyonfantasyisfinebutactuallyacknowledgedwassomethingalotmorerewardingisisreallygettingintothenitty-grittyandtryingtofigureoutwhatmakesaproductactuallyusefulexactlyandwhenwhenyouhaveadesignproblemyou'retryingtosolvethefocushastobealwayshowdoesthishelphowiswinechangingmakethisbetterhowmyaddressingthisprobleminawaythatgivesmeabettersolutionandifyoulosesightofthatthenyoureyesonthewrongpriceit'snotaboutit'saboutfocusingonwhatmattersandwhatyou'retryingtodoisimproveinsultwillproveuponthesituationinapotandsolveaproblemandhonestlyareit'sallit'sitisaasyousayit'sfuntohavetosortoffantasiseaboutandsayIwouldbesogratefultothisfuturisticthingthattheydidinourSalomeoftenquotesourminorityreportwiththewholevisualinterfaceandtheholographicthingwiththehandsintheairandthenyouwroteaboutergonomicallythatwouldbeanabsolutenightmareterribleideathatgreatifit'sistheworstideaeverforisthatyoushouldyoushouldmakesurethatyouneverhaveforcontrastthatyoualwayscanbedistractedarealwaysin,yetexactlyknowsoandyouandyoushouldalwayshavetohaveyourarmheldouta90°anglethusdothisfor15minutesandgangliacopynowJohnistheseapersonattheendofthedayandtheliketakingpainkillersbecauseofthepainintheirarmsandshouldersandlowerbackrightyoumeetmemeanwhilewereallgettinginaweirdhunchfromwalkingaroundwithstaringatascreenthattwopeopleareSOwellanotherpointareayousookayoneofthethingsthataretobuyonedothiswithwithpragmaticiseveryepisodethatwehaveadiscussiononthetopictherewillbeamatchingpostontechdistortionthatwillbepublishedwillbeprovidedareasalinkintheshownotesforlistenerstohavealookatandreviewtheideaisoursolicitorepisodegoreadthearticleifyou'dliketoseeanymoredepthandisitwillbecomeavailableonthemainfeedonthemainsextortionsitesoncethefollowingepisodeissoisoutsothat'swhyI'mliketorunitanditalsogivesgivespeopleachancetoiftheydon'tlistentotheshowtostillreadarethediscussionregardingthiscasearetheiPhonehardwarerevolutionorwhateverisweretalkingabouteachweekrighthereandgiveyouChesterreferbacktocanalatcanonicaltheargumentwithoutuntruearoundmistakesormemberspronunciationofthearerememberingacorsetaluminawasthenameofaproductwhereasaluminiumisthenameoftheactualmetalthatitSouthernPantherpandaNorthAmericaforouraluminiumfoilwasreferredtoasalimitfoilandhencethenamelimitstuckineveryone'smindsbecauseitstartedoutbeingalimitedfoilbeforeitwasusedforlimbcansandIjustsaiditnowtwicealuminiumsorrygetsIndiaheadthat'sthat'sthat'sthethattheplasticpolycarbonatethanevertheproblemisthewordsoundsasimilarsub-plasticpolycarbonatedifferentnumberofsyllablesdifferentpronunciationbyratealuminiumaluminiumaresosimilarthisoneisanannoyingonesbutyouknowit'sallaboutcementingratethat'sthethingisclearclearitisthatsoifyouwanttotalkmoreaboutthisyoucanfindJohnonTwitteratgiantYujithat'sGeoeachandseeeachIDGEYandseemonour.netliketosendanemailsentittoJohnatTechdistortiondocomeandhelprespondandmereadoutyourfeedbackonactualbesuretoletusknowifhehaspermissiontodothatandhowtopronounceAnnetteandBenAlexanderencouragemeonTwitterattheLuxFMseashoreannouncementsandrelatedmaterialsIfindMichellecountoutpragmaticshowonTwitterthanksforlistening�
Duration 1 hour, 46 minutes and 10 seconds Direct Download

Show Notes

TechDistortion Companion Article: iPhone Hardware Evolution: Trade-offs and Refinements


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People

Ben Alexander

Ben Alexander

Ben created and runs Constellation.fm and Fiat Lux

John Chidgey

John Chidgey

John is an Electrical, Instrumentation and Control Systems Engineer, programmer, podcaster and runs TechDistortion and the Engineered Network. John has produced and appeared on many podcasts as well as Pragmatic.

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